Goal Setting for Small Business Success

May 9, 2008

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Any successful small business owner will tell you that setting goals is a very important part of their success. Goals serve as a roadmap. Without them, you will never know if you are accomplishing new things or growing in your business.

The best way to start the goal setting process is to set a big, long term goal which can help you realize where you would like to be in five or ten years. Then break that goal down into small pieces to make it easier to accomplish.

In order to break your goals down, start with your largest goal and work backwards. If your long term goal is five years away, break that down into a three year goal. What will you have accomplished by then?

When your three year goal is set, start thinking about your one year goal. Where will you be one year from now? Once you have set your one year goal, plan what your six month goal will be.

For example, if you are in direct sales and you want to have a team of 100 consultants below you, your 3 year goal would be to sponsor 60 consultants. Your one year goal would be to have 20 consultants on your team, and your 6 month goal would be to have a team of 10 consultants. To get those figures, we divided 100 consultants by 5 years.

When you look at the big goal of recruiting 100 people, it may seem almost impossible.  But when you break it down into a smaller goal of recruiting 20 people per year, or 10 every 6 months, it seems very doable.

You can apply this same goal setting technique to your personal goals as well.  Just start big, and slowly work backwards.  You’ll be creating an easy path to follow.

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