Successful Women in Business Know Their Target Market
November 4, 2008 by admin
Filed under Marketing Tips
Women in Business have Unique Challenges Part 1
by Jane Morrison
When it comes to the sexes, men and women in business have different ways of going about it, and techniques for men don’t always work if you are a woman in business.
In my research I’ve discovered the top issues that women need to overcome if they are going to be successful.
The first issue that women have with business is their target market. Most women do not want to limit themselves to one target person or group. They feel that will limit their income and they may be missing someone that could use their services or products.
While that is a valid point, the opposite is true. By focusing your time and energy on one target market you will make the most income. If other people are not in your target market, they will either come in or you will never be able to sell them on what you offer.
I’m reminded of a chiropractor in my business networking group. Each week he would stand up and say his perfect client was “anyone with a spine.” So in trying to think of a good referral for him, the vision was quite broad and all I could think of was the masses – not an effective way to communicate about your services.
Later I met a chiropractor who claimed a target market of being able to help high school athletes, in particular, football players. He himself had played varsity football when in school. Now this got me thinking about my son who played ball and got crunched around, as well as several of his friends, and I was able to provide him so repetitive business based on the vision he painted for me of his target niche.
Of course the same chiropractors could provide services to others, and he did, but he got his customers in the door with one main focus. When you focus your time on your target market you will be able to find them and be in the different places that they are, you will be able to focus your time on marketing your business and you will be able to help them out and build trust with them. This is the best way to make sales no matter what you offer.
Sometimes women don’t know who their target market is. You need to sit down and look at what you offer and who would use it. If you have a product or service that can be used by a number of different groups, you need decide who you want to work with. For example, if you are a business coach, your target market could be men or women. If you enjoy working with women and helping them reach their goals, then your target market would be women in business. With that, you need to put yourself in front of that group. Don’t target a group that you don’t like to work with because all that is going to do is make you unhappy and you won’t reach your own goals.
Deciding on your target market and focusing on that group can be difficult to do. But, it’s something you need to do to be successful with your own business. Women have a hard time doing this because they want to reach out to everyone. Just because you are a woman doesn’t mean you need to help everyone. You need to help yourself and that means you need to focus on a specific target market.
Jane Morrison has been a leader in the field of personal and professional development for the past 20 years. She has practiced success principles with results in her own life and business, and has dedicated her life to teach others. Her clients achieve confidence and skills to live their dreams with prosperous outcomes. Check out www.smartsavvysuccess.com and www.womenconnectionsnetwork.com to find support to live your best life.
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